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The Team

As a multidisciplinary group of 4, we developed proposals for the user experience including interactive interfaces, the aircraft cabin, and the Skyport.

 

As an interaction designer in our team, I was in charge of creating the mobile app experience throughout the entire trip as well as the brand identity and infographics used inside the EVTOL and the Skyport.

 

Uber Elevate

A Group Project Sponsored by Uber

2017 Fall

In Fall 2017, Uber sponsored a studio class to help them envision the future of on-demand air transportation as next-generation EVTOL aircraft take to the skies.

The result of the project was presented at the Uber Summit in May 2018 in Los Angeles.

Team Members

Atria Azarmi

(Graduate Industrial Design)

Catherina Han

(Interaction Design)

 

Joshua Han

(Graduate Industrial Design)

Kiran Jesudasan

(Graduate Transportation Design)

About Elevate & EVTOL

Uber is taking the rideshare experience to the skies using the EVTOL aircraft (electric vertical take-off and landing vehicles). A trip from San Francisco to San Jose normally takes about 1 hour and 40 minutes by Uber X; however, with Uber elevate, it will only take about 15 minutes. 

 

Uber is planning to have their demonstration flights by 2020 and production flights in Dallas, Dubai and Los Angeles in 2023.

How could we deliver a cohesive traveling experience that requires multiple touch-points and delivers a clear message and brand that represent UBER?

The right amount of information at the right time

Motion
Depth

Digitally connected infrastructures avoid overwhelming the user with too much information. We only provide what's essential during each step of the journey.

Light
Material

Seamless and hassle-free transfer experience

Scale

Because the system is so big that users need to get on and off multiple vehicles multiple times, we are integrating different touch points using color.

 

At the beginning of each trip, we assign each user a color that will be used throughout their trip. It helps than quickly identify their car, seat, and where the cars are parked.

In-flight Entertainment

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Display flipping back and forth between map and camera view for passengers that are curious about trip information.

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AR maps are integrated into the app so users can hold their phones to view notable landmarks during the trip.

UberBox

Through the rise of single living population and urbanization, people are becoming more and more dependant on online shopping and delivery systems. By allowing passengers to preorder UBER eats and groceries for pick up at the Skyport UBER can take another step towards easing their customers' life with a push of a button.

Final User Journey
Uber User Journey.png

Process

Interview Insights
  • Time efficiency and productivity are essential.

  • Not having to do any work while in commute helps to alleviate stress and relax.

  • Being able to maintain professional and presentable look is key for professionals.

  • Social Connectivity is really important in every touch point with the brand. 

  • A lot of business meetings happen at a hotel near the airport for convenience and rapid transit. 

User Journey System Diagram
Pivot Point

We had the chance to take a 4-seats small airplane in LA. This flight experience will be very similar to Uber Air. We got to talk to the pilot about their experiences with the aircraft and we noticed that pilots are very sensitive to lights. In addition, we tried staring at our phones for a while during the trip and because the aircraft is quite shaky, it’s very easy to feel dizzy while looking at our phones. This changed our idea of providing reading materials in-flight. Passengers will not be able to read or watch from a small screen for a long time.

 

In addition, we also revised our persona. Before we thought people like executives will be the early adopters for the service. However, after this flight, we realized that this whole trip might not be a very luxurious

experience. Therefore we switched our persona into a real estate agent who values time efficiency and punctuality.

Persona
Quick Mock-up

We did a quick mock-up with the actual dimensions, just to get a feeling of the space. and we were actually surprised by the limited amount of space within this dimension. 

Full-scale Model

Later in the semester, we did a full-scale model using foam core. This model was used to test the seating layout, storage, passenger & pilot ingress/egress, headspace, shoulder space, leg space in the vehicle.

Our Work Presented at Uber Summit 2018

© 2018 Catherina Han